Role Summary:
The Fiber Sales Specialist is responsible for driving regional sales, specifications, and market growth of fiber reinforcement solutions used in concrete and cementitious applications throughout Illinois and Indiana. This role blends technical expertise with business development, partnering with engineers, contractors, ready-mix producers, and owners to position fiber as a high-performance reinforcement solution.
The Fiber Sales Specialist is responsible for driving regional sales, specifications, and market growth of fiber reinforcement solutions used in concrete and cementitious applications throughout Illinois and Indiana. This role blends technical expertise with business development, partnering with engineers, contractors, ready-mix producers, and owners to position fiber as a high-performance reinforcement solution.
Key Responsibilities:
Sales & Business Development- Execute a regional sales strategy focused on growing fiber reinforcement adoption across commercial, industrial, and infrastructure markets.
- Proactively develop relationships with contractors, producers, engineers, and key decision-makers.
- Drive project specifications and promote fiber as an alternative to traditional reinforcement methods.
- Manage the full sales cycle from prospecting and project tracking to close and follow-up.
- Identify competitive activity, market gaps, and new growth opportunities within the territory.
Technical Support & Application Guidance
- Provide technical consultation on fiber selection, performance characteristics, and application methods.
- Assist customers with dosage recommendations, mix design coordination, and slab-on-ground reinforcement approaches.
- Support fiber substitution strategies aligned with recognized industry methodologies and testing practices.
- Deliver jobsite support, contractor education, and troubleshooting as needed.
- Conduct technical presentations and training sessions for customers and industry partners.
Market Development & Industry Engagement
- Collaborate internally to support pricing strategies, promotional efforts, and regional initiatives.
- Support product launches and promotional campaigns within the territory.
- Participate in industry events, local associations, and technical forums to strengthen market presence.
- Monitor regional standards, infrastructure activity, and regulatory trends influencing fiber reinforcement usage.
Preferred Qualifications:
- Bachelor’s degree in Civil Engineering, Construction Management, Materials Science, or related field preferred.
- Minimum 3–5 years of experience in concrete materials, reinforcement systems, admixtures, or related construction products.
- Strong understanding of concrete behavior, mix design fundamentals, and reinforcement applications.
- Demonstrated ability to manage technical sales with measurable revenue growth.
- Willingness to travel locally (approximately 25–35%) for customer meetings, jobsite visits, and industry events.
